The design of Michael Hill Queens Plaza Brisbane is the architecture of seduction. It is a play of balance and contrast. Rigid metal fins are employed to create sensual curved feminine forms. These curved forms wrap the interior and bulge through the Edward Street façade. On this prominent Brisbane city corner site, the tenancies exterior combines curved elements with solid walls, clear gazing, tailored signage and video walls creating enticing street theatre. Inside high ceilings enable the creation of drama in the form of the curving undulation of backlit fins. The pink glow to both inside and out eschew the new corporate colour pink. Lighting globes rain against the dark high ceiling. Queens Plaza speaks to the unique, bespoke nature of the products it offers. Its bold design sets it apart from other typical Michael Hill tenancies. With its location, unique shape and size, it provided the opportunity for a bold new concept and set the benchmark for future upmarket flagship stores across North America.